The Content & Communications Program Manager provides strategic support for various content and communications initiatives with a focus on building engagement with consumers, associates and providers through meaningful content that supports our brand identity and strategic initiatives.
Â·Support an innovative and contemporary system wide strategic content plan that addresses areas including: SCL Health strategy, mission, vision and values; â??One SCL Healthâ?? culture; emerging health industry trends and consumer, associate and provider engagement. Seek to prioritize and maximize content and leverage such content when appropriate for marketing and communications channels including Paid, Earned, Shared and Owned media.
Â·Manage an annual system wide editorial calendar (internal and external), that ensures messages of relevance and impact are shared with key stakeholders throughout the health system. Seek opportunities to capitalize on regional or local advertising campaigns as appropriate (e.g. breast cancer awareness month). Manage effective delivery of internal topics such as SCL Health strategic initiatives and performance, as well as engaging, interactive content for consumers that builds a connection, understanding and relationship with SCL Health.
Â·Leverage Communications Specialists, Care Site Communicators, and System thought leaders and clinical experts (service line leads, specialists, nurses) as well as external strategic partners for contribution to content deliverables, including print, digital and video. Manages team resources effectively and efficiently to prioritize on high-value work and meet deadlines.
Â·Bachelor's degree in communications, journalism, marketing or related field, or equivalent
Â·5+ years marketing experience
Â·Must have excellent written and verbal communication skills
Â·Highly preferred a candidate with extensive multimedia capabilities
SCL Health is a faith-based, nonprofit healthcare organization that operates eight hospitals, four safety net clinics, one children’s mental health center and more than 190 ambulatory service centers in three states – Colorado, Kansas and Montana. The health system includes 15,000 full-time associates and more than 500 employed providers.